Tourism in Ica seen growing with Pisco Route

by Peru travel on October 18, 2012

Peru's national drink, pisco

Peru’s national drink, pisco

The Ministry of Foreign Trade and Tourism (Mincetur) is expecting tourism in the southern region of Ica to grow up to 18 percent per year thanks to the recently launched ‘Pisco Route’.

The route was unveiled last week by Peru’s Deputy Minister of Tourism, Claudia Cornejo, with the goal of increasing visitor arrivals at the Paracas-Nasca destination through the promotion of Peru’s national drink, pisco.

Peru's drink, pisco

Peru’s drink, pisco

The ‘Pisco Route’ has been implemented in the coastal provinces of Ica and Chincha, more specifically in El Carmen, Salas, Subtanjalla, La Tinguiña, San Juan Bautista and Los Aquijes districts.

Cornejo explained the route was launched in Ica in an initial phase and will then cover the major pisco-producing regions in the country, including Lima, Arequipa, Moquegua and Tacna.

She added that nine million soles will be invested in the implementation of the ‘Pisco Route’ in each of these regions, with the joint participation of regional and local governments.

{ 1 comment… read it below or add one }

Bob Hilscher November 5, 2012 at 8:27 pm

Hi there. My wife, Jean, and I have driven the “Pisco Route”, what an amazing drive!! Jean and I spent close to a month in Peru driving, hiking, flying, canoeing, and riding the rails across the country. We have traveled to several parts of the world, creating wonderful memories, but Peru, however, tops our list.

Our trip to Peru just wouldn’t have been complete without flying over the Nazca Lines, hiking in the Amazon jungle, driving into the Andes Mountains to see wild Vicuna, climbing Huayna Picchu at Machu Picchu, and driving the Pisco Route. Of course, a vast number of other sights and scenes crossed our paths while in that wonderful country, too. Come check out some of our pictures and over 10 blog postings about Peru stories at:


Leave a Comment

Previous post: